Attention: Marketing Agencies & Creatives

If your revenue is growing but your margins are shrinking and you constantly have scope and budget issues, then you need to pay attention! 

Do you want to fast track your growth to $1,000,000 and beyond? 

Hey There, 

Thanks for stopping by! 

Let's get real, more businesses fail then succeed, and we honestly believe it is because:
  • ​They think that because they are good at what they do this automatically means they will be successful
  • ​They've built their business on poor foundations, rather than building the right foundations that will create long term growth..
  • ​They don't understand their numbers well enough which ultimately results in them running out of cash. 
It's sad that we see no shortage of 'gurus' advertising instant success, without developing the critical fundamentals and foundations to support that success. The secret that these 'gurus' don't teach (which is partly why they're so successful) is that they have developed the critical Financial Foundations for their success.

Sadly, the foundational work is often overlooked because it's not perceived as being 'sexy' or 'exciting'.

Behind the scenes of every successful business is an extremely talented CFO or Business Advisor that has empowered their growth through their numbers, because Accounting is the language of Business.

Having worked with hundreds of businesses we hear the same thing time and time again:
  • Why do we have profit but no cash in my bank account? 
  • We have sales, just not profit. Why?
  • ​Why is my revenue growing but my profit shrinking?
  • ​I can't find the balance between revenue growth and delivering on projects.
  • ​How do I increase my team productivity?
  • ​Are we actually profitable on our projects?
  • ​How do we manage scope on our projects?
  • ​I'm working too many hours and not spending enough time with my family
  • ​I'm losing passion for my business
If this sounds like you, then there are potentially a few things happening here: 
  • You're not clear on your Vision, Purpose & Values
  • You haven't setup the right structures in your business 
  • ​You're not measuring the right things that will move your forward. 
  • You don't understand the relationship between Financial & Non-Financial KPIs 
  • ​You don't understand that within your numbers is the secret to your growth.    
  • ​You're not being held accountable or being supported with your implementation
  • ​You're spending your valuable time on low value activities that don't give you fulfilment or energy 
After spending hundreds of thousands on our own development and working hundreds of clients we've created a structured system that:
  • Diagnoses the performance of your business and the key metrics that will drive growth
  • ​Create immediate cash flow improvements through the implementation of key processes and structures that directly impact cash
  • ​Identify revenue capacity and productivity metrics that unlock additional capacity and better resource utilisation
  • ​Embed a foundation of critical Financial Infrastructure that allows you to effortlessly scale to $1M+ 

Do you believe you're on the most efficient path? 

Choose the path of least resistance, the path that avoids burnout, and overwhelm. Create a path that excites you, builds energy and gives you clarity.

Because when the path is clear, the journey is brighter.

Our Proof

Cedrick

Before working with myPath, Cedrick was focused on creating topline revenue growth, without giving full consideration to the resources required to fund his growth.

As a result, while his Revenue was growing, his Gross and Net Margins were reducing, which was creating cash flow strain and an unnecessary amount of stress in his own life.

First and foremost, we diagnosed his performance to uncover the root cause of his cash flow strain and stress. We then implemented strategies to improve capacity, reduce the hours he's worked and create a plan around resources and utilisation.

Fast forward, and over 12 months he is now growing profitably with an overall increase in Net Profit by 10%.

Steven

Steven was no stranger to Business Coaching, and had been working with his coach for quite some time. 
Whilst the coaching was proving effective, the missing link was the development of the financial foundations that he needed to add more value to his coaching engagement.

Sadly his accountant, while competent at the typical compliance and tax, was not comfortable looking through his business with a strategic lens and supporting the work that his Business Coach was completing.

Working with myPath was the missing link and acted as the catalyst for dramatic development as a financially savvy leader, as a result his revenue almost doubled over 2 years, whilst maintaining a net margin of 15% .

Veronica

Having sufficient cash available and a complete picture of the business is essential to scale to 7 figures and beyond.

Sadly, Veronica lacked consistent positive cashflow and a vividly clear picture of her business, which significantly strained her ability to grow.

There was improvement required, from the collection process, through to the overall operations of the business. After creating the implementation plan working together we have transformed how Veronica runs her business.

Her sales are automated and she has predictable cash flow. She understands the non-financial KPIs that drive growth on the key financial KPIs.

More importantly she is happier, more confident and excited for her future.
The myPath Advisory & Coaching Framework

Performance

Do you truly understand the performance of your business?

If a picture paints a thousand words, your numbers are the picture that tell the story of your business. If you don't truly understand whether your business is performing as it should then you will not be able to drive sustainable and scalable growth. 

Our first step is to review your current performance, because a broken business needs to be fixed before it can grow. 

myPath Clarity Framework

Is your path for the future clear? 

Our myPath Clarity framework makes creating your path to success as clear as day. Coupled with our Live Financial Reporting Dashboard, we put a spotlight on the numbers in your business that make a difference.

After we've reviewed your performance, we need to get clear on your path to success, and our myPath Clarity Framework achieves just that!

Ongoing Accountability and Implementation

Who will hold you accountable to your path?

Passion, Purpose and Planning alone may result in success. But success is accelerated by your ability to be held accountable and implement the advice provided. 

We are your accountability buddy and implementation partner, walking with you along the way

Cash Flow Strategies

Are you funding your future from debt or cash? 

There is a tipping point in a business where the cash required to fuel growth begins to outpace the cash available to fuel growth, and the solution is using debt (Credit cards) to fuel this growth. 

Our focus is to implement strategies that create predictable and abundant cash flow that will fuel scalable growth.

Productivity Strategies

How well do you manage time in your business? 

Labour is expensive, and if you're not properly managing and monitoring your team output then you're throwing away thousands of dollars each month. 

We need to understand where the time in the business is being spent and implement KPIs that create time and capacity.
About your Runway Partners

Michael Youssef

Brett Anforth

An unlikely pair achieving some amazing results! 

After taking over the family accounting practice in 2017 following the passing of his father, Michael quickly realised that in order to compete he needed to replace 30 years of accounting expertise and build critical infrastructure to ensure that the business will live on into the future.

This marked the beginning of an amazing partnership between Michael & Brett. 

Michael is an ambitious and driven business owner, with a focus on helping his clients build purpose and vision driven businesses. Brett is a charismatic finance professional with decades of experience in SME Tax, Business Advisory & CFO. With complementing skill sets they are confident in crafting the strategic objectives, financial metrics and KPIs to turn a vision into a reality.  

The results in HY Accounting over 5 Years speak for themselves:
  • High Double Digit Growth Year on Year
  • 7x Revenue Growth​ 
  • ​7x Profit Growth
  • ​Increase in headcount from 2 to 10 
Applying the knowledge acquired over decades of experience, Michael & Brett have supported their clients:
  • Increase Gross & Net Profit Margins
  • ​Increase available cash to fuel growth 
  • ​Increase Sales without increasing advertising spend
  • ​Make better decisions through a deeper understanding of their business and their numbers 
  • ​Focus their time on the things that matter in their business, creating additional hours of capacity per week. 
 Let's Get in Touch
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